Management Marketing

1.0 EXECUTIVE SUMMARY

Greenomics is a company intended to provide modern interior design services using some of the most environmentally friendly materials available. The marketing plan seeks to present and illustrate some of the ways and means through which the company hopes to achieve a proper market base in order to ensure financial stability and the growth of the company. The unique program adopted in using environmentally friendly materials is a proper way to ensure a large market share given that environmental conservation is one of the most critical aspects in the modern age (Dasmann 2004).

Greenomics hopes to achieve a fast market growth as a result of the booming construction industry which piles pressure on the demand for quality interior design services. Much of the professional work is actually tackled by very experienced people most of whom are Greenomics’ employees or within its reach. Recognizing the dynamics in the interior design industry, Greenomics will actually be at the forefront in providing some of the best services ever in order to woo more clients into its services.

2.0 SITUATION ANALYSIS

2.1 Market Summary

The interior design industry is basically growing at a faster rate given the market dynamics. The focus of Greenomics is basically geared toward both the commercial developments and residential houses that are springing up in the locale. Much of the market is basically located in Melton County where Greenomics will have its central location. Plenty of construction activities are currently ongoing across the County which piles much pressure on all the support services like interior design.

2.2 SWOT Analysis

Greenomics is strategically positioned in the market amid the challenges and opportunities that exist. The strength of the company lies in its choice to provide interior design services using environmentally friendly materials. Given the market shift towards such an orientation, it is hoped that Greenomics...