Media Convergence Worksheet

University of Phoenix Material

Media Convergence Worksheet

Write brief 250- to 300-word answers to each of the following:

Questions Answers

What is meant by the term media convergence with regard to technology, and how has it affected everyday life? Media convergence with regard to technology is the “merging of content across different media channels”. Some examples of media convergence with regard to technology is songs, television shows, movies, radio stations, and articles that can be found and used through the internet right from your laptop, smart phone and ipads. There were clear lines in the past there were clear lines between like the tv and the radio but now those lines are becoming blurred because now everything from the news to tv programs all have their own websites now. Media convergence has affected everyday life in many ways. First of all, it has given us a way of doing things that is extremely easy and is only a click away, the internet. You can do anything on the internet from shopping to doing school work to talking to family and friends. Second of all, it has created a new way of communication. For example you have Facebook, instant messenger and you even have video chat so you can see the person as you talk to them.

What is meant by the term media convergence with regard to business, and how has it affected everyday life? Media convergence with regard to business describes “a business model that involves in consolidating various media holdings such as cable connections, phone services, television transmissions, and internet access under one corporate umbrella”. A well known company that is a good example for media convergence with regard to business is Google. Google is the most successful company that provides all kinds of different information whether it is new or old to anyone that wants to look it up. Now Google is just a middleman because the site does not produce the information it just retrieves it from other sites. Google...