Seo Keyword Selection

SEO KEYWORD SELECTION

for the Savvy Marketer

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Thinking about jump-starting an SEO campaign? Are your goals to rank on Page 1 of the Google Search Engine Results Page (SERP), generate more conversions, and improve ROI? If you are overwhelmed with not knowing where to start, focus on keyword selection. The terms that visitors use to search for their desired product or service are comprised of keywords that relate to your business offerings. You need to position your business in the most optimal way online so that when relevant searchers turn to Google, they will discover your website first, and not your competitors’. Join us as we walkthrough how to transform your website SEO strategy into measurable goals and revenue gains for your business.

BRAINSTORM PHASE

Not all traffic is quality traffic. You want to target visitors who are interested in your products and services, and ultimately have the desire to become your customer. Using the wrong keywords may attract unqualified visitors – not the right audience for your offers. (If you experience an increase in bounce rate or low page visit durations, you may need to re-evaluate your Google keywords). Our first recommendation is to gather your sales and marketing teams together and engage in an open conversation by asking the following questions:

• What are the top products or services that drive the most revenue and the best conversions? • What terms and phrases do your customers use when talking about your business? • Do these terms match how your marketing and sales teams promote your products?

Before moving on, let’s validate the keywords you just gathered. Type the keywords in your browser’s search box and analyze the results. You know you have picked the wrong keywords if the links on the first page lead to businesses that are completely unlike yours. On the other hand, if all links relate to your industry and possibly your competitors, then you have it right.

SEO Keyword Selection for the Savvy...