Mcdonalds

Dialogue in the Dark:

An Analysis of their Use of Blue Ocean Strategy

Executive Summary

Objective

To analyze the success of Dialogue in the Dark and why the Blue Ocean Strategy has worked for them.

Introduction

A Summary of how Dialogue in the Dark came to be and our personal experience.

Blue Ocean Strategy

An explanation of what Blue Ocean Strategy is and how it works.

Dialogue in the Dark and Blue Ocean Strategy

An evaluation of how Dialogue in the Dark uses Blue Ocean Strategy.

Unique Characteristics

A look into what makes Dialogue in the Dark so successful.

Value Innovation

An evaluation of how Dialogue in the Dark reduces costs while increasing customer satisfaction.

Target Market

An examination of who their target market is and what the customer profile is.

Challenges

A description of the challenges they have faced and how they overcame them.

Conclusion

What we have learned from the experience.

Bibliography

Introduction

Dialogue in the Dark is an exhibit that offers those with vision the opportunity to experience what life is like for those who are vision impaired. The purpose of the Dialogue in the Dark is the “show society the beautiful world we see and to prove that we are also a part of a society who cannot see or hear.” (P’Bell) It was founded in 1988 by Andres Heinecke. Heinecke made it his life’s goal to teach those with sight about the difficulties that come with losing it. His inspiration for the exhibit stemmed from his experience with a blind coworker. He wanted to teach the world that the visions impaired are more capable than we can ever imagine. He does so by teaching tolerance, open dialogue, and respect through Dialogue in the Dark. Their mission statement is “to facilitate social inclusion of marginalized people on a global basis.” (Heinecke) They accomplish this by helping those with sight experience what it is like to live without sight. The exhibit provides an “experience in total darkness where, led...