Journal

METHODOLOGY

Case Analysis is used to achieve a business goal. It is a hypothetical, yet realistic,

business situation that is developed to give the student a sense of the types of business situations

a manager or business owner may encounter on a daily basis; a case analysis prompt usually

includes information on the business’s employees, goals and values. The situation requires a

decision to be made and a solution to be proposed. Through careful consideration and

examination of the information, students personally determine what the best remedy for the

problem that the business is facing will be. There is no single solution to the problem, but there

is an array of plausible solutions that depend strictly upon the characteristics of the person

(people) involved in the decision-making process.

http://www.uhv.edu/ac/wac/pdf/caseanalysis.pdf

II.

QUESTIONS/PROBLEMS

1. What do you think Custom Coffee & Chocolate’s mission is?

2. Create a SWOT analysis for Custom Coffee & Chocolate

3. Using the owner’s ideas for the future of their café, as well as your own ideas, outline a tactical plan for Custom Coffee & Chocolate.

INTRODUCTION:

Bonnie Brewer and Stacy Kim were college roommates, they dreamed of having their own business. To prepare themselves, they took business and marketing courses, along with courses in management. When they graduated they found a job in Seattle.

Several years later, after working at other companies and gaining experiences, they decided to open a small a small café, were customers can indulge their love of good coffee and fine chocolate. They build it near a university because they thought they knew and understood those customers well.

Custom Coffee and Chocolate’s business plan included purchasing only fair trade coffee and chocolates made by few local supplier. Their café was small, but it had several comfortable chair, couches, and coffee tables to encourage customers...