Midas Player Case Study

Midasplayer Case

Is Midasplayer a real opportunity? Why/Why not?

Existing Market Value:

Midasplayer presents an interesting opportunity in the world of gaming. When analyzing other market competitors and the revenues that they receive from their gaming offers, one can realize that the gaming market possesses incredible potential for large economic profits. Gaming sites such as Worldwinner boast a 25% gross margin and a $4 million turnover while Skilljam attracts over 1 million users. Therefore, gaming has proven to be a profitable industry worth pursuing.

Though, when analyzing the success of other members of a particular market, it is important to also consider particular values that are representative of a strong business like the asset turnover ratio and others alike.

Value Proposition:

Midasplayer’s value proposition to its customers is that each game is based on skill rather than pure luck. It also features the opportunity to compete against international players while keeping the game in each player’s native language. Also, Midasplayer offers players the ability to make payments in a unified currency using debit cards, bank transfers, checks, off-line bank authorizations, and credit cards. Each of these qualities allows Midasplayer to reach a greater scale of international attention and awareness among game players.

Legal Issues and Future Plans:

After clearing any legal and technical issues associated with reaching its relevant markets, Midasplayer could easily offer its games to international groups without the concern of conflicting laws. Therefore, Midasplayer planned to develop and secure distribution partnerships with major portals such as MSN, AOL, and Yahoo!. Midasplayer, Hommels and other stakeholders realized that lack of advertising creates economic loss, therefore Hommels planned to connect the company with portals to enhance Midasplayer’s profit margin.

Ending Remarks:

Midasplayer is a real opportunity, but...