Submitted by: Submitted by blissair
Views: 238
Words: 265
Pages: 2
Category: Business and Industry
Date Submitted: 10/14/2012 03:56 AM
TABLE OF CONTENTS
1. INTRODUCTION
Nando's is a South African casual dining restaurant group originating from the Mozambiquan-Portuguese community with a Portuguese/Mozambiquan theme. Founded in 1987, Nando's operates in thirty countries on five continents. Nando's specializes in chicken dishes with either lemon and herb, medium, hot, extra hot or extra hot Peri-Peri marinades (properly known as Galinha à Africana). In some countries, Nando's has other flavour options like mango and lime or Mediterranean.
Nando's has been in the Australian marketplace since 1990, when the first restaurant opened in Tuart Hill in Western Australia. There are currently over 270 restaurants in Australia with further growth planned of around three additional sites per month
Nando's has since spread its wings creating more Nando's addicts as it opened restaurants in Victoria, Queensland, South Australia and New South Wales.
2. COMPANY PROFILE
Nando’s is an international chain of restaurants offering a menu based on a unique flame-grilled peri peri chicken recipe. Their first restaurant was opened in South Africa growing with over 230 restaurants there and then has spread internationally with presences on five continents and over 30 countries around the world.
Headquarters: Johannesburg Area, South Africa
Industry: Retail
Company size: 26,000 employees
Founded: 1987
Top locations:
o Johannesburg Area, South Africa
o London, United Kingdom
o Melbourne Area, Australia
3. VISION OF THE COMPANY
'Our vision is to create a successful global brand that can rival the really big brands of the world'
4. MISSION OF THE COMPANY
“To feed its chicken recipe to all kinds of customers regardless of ethnic background”