Customer Satisfaction

One of the largest service organizations known in the world today are the fast food chains and fine dining Restaurants. These industries all over the world are now living in an interesting era. More and more people have been patronizing these industries for every services and purpose they want and for their satisfaction. The process of change as of the old economy to the new global economy has brought tremendous changes and development to the services being offered. Part of the changes brought by the competition of these industries globally is the new economics, new market structure, new marketing strategy as well as the new technological structures of each and every industry within the marketing service field.

However, because of the competitive market environment, service industries are now having a hard time to make their business portfolio different from their competitors. It has been noted that the technology that is accessible to every industries has made it simpler to copy each other’s business offerings. Because of this, Fast-food chain industries and other service industries are having difficulties in differentiating the industry from their competition. In addition, they are also having a hard time to achieve competitive advantage. It is said that one way to achieve this is by providing excellent customer service.

In marketing, the significance of satisfaction has been given consideration. Hence, many management strategies and practices are being implemented in order to satisfy the needs of their customers. Principally, the main goal of this proposed study is to conduct an investigation to determine the relationship between management strategies and customer satisfaction of one of the most identified business venture in Fast-food chain, i.e. KFC Concepcion Marikina.

The main objective of this research is to determine the relationship of management strategies of KFC Concepcion Marikina and customer satisfaction....