Market Research Toyota Honda

HONDA

* INTRODUCTION:

Honda Motor Company, Ltd. headquartered in Tokyo,Minato,Japan. is a Japanese public multinational corporation primarily known as a manufacturer of automobiles and motorcycles.

Honda has been the world's largest motorcycle manufacturer since 1959. Honda surpassed Nissan in 2001 to become the second-largest Japanese automobile manufacturer. As of August 2008, Honda is the sixth largest automobile manufacturer in the world. And nowadays it is the 5th largest automobile manufacturers in world. And 2nd in Japan after Toyota.

Aside from their core automobile and motorcycle businesses, Honda also manufactures garden equipment, marine engines, personal watercraft and power generators, amongst others. Since 1986, Honda has been involved with artificial intelligence/robotics research and released their ASIMO robot in 2000. They have also ventured into aerospace with the establishment of GE Honda Aero Engines in 2004 and the Honda HA-420 Honda Jet, scheduled to be released in 2012. Honda spends about 5% of its revenues into R&D.

* HISTORY:

Honda was founded by Soichiro Honda (November 17, 1906 – August 5, 1991). He worked as a mechanic at the Art Shokai garage, where he tuned cars and entered them in races. In 1937, with financing from an acquaintance, Kato Shichirō, Honda founded Tōkai Seiki (Eastern Sea Precision Machine Company) to make piston rings working out of the Art Shokai garage. After initial failures, Tōkai Seiki won a contract to supply piston rings to Toyota, but lost the contract due to the poor quality of their products. He than attended engineering school, without graduating, and visited factories around Japan to better understand Toyota's quality control processes.

The first complete motorcycle, both frame and engine, and made by Honda was the 1949 Model D, the first Honda to go by the name Dream. Honda Motor Company grew in a short time to become the world's largest manufacturer of motorcycles by 1964.

The first...