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Lego Group: An Outsourcing Journey

FINAL ASSESSMENT

A Paper Presented in Partial Fulfillment of the Requirements of the Robert Kennedy College

MBA Course 57591 - Strategic Management

Prof. Francois Therin

July 15th, 2011

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Declaration of originality of work

I affirm that the attached work is entirely my own, except where the words or ideas of other writers are

specifically acknowledged according to accepted citation conventions. This assignment has not be en

submitted for any other course at Robert Kennedy College or any other institution. I have revised,

edited and proof-read this paper.

Signed the student, July 15th 2011

Certification of authorship

I certify that I am the author of this paper and that an y assistance I received in its preparation is fully

acknowledged and fully disclosed in this assignment/paper/examination. I have also cited any sources

(footnotes or endnotes) from which I used data, ideas, theories, or words, whether quoteds directly or

paraphrased. I further acknowledge that this written work has been prepared by myself specifically for

this course.

Signed the student, July 15th 2011

W ord count: 2607 words without title pages, index, executive summary and bibliography

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"The essential question in global strategy is this: When and how is the international

whole more than the sum of the domestic parts?”

Michael E. Porter

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Index of contents

1 Executive Summary.............................................................................................................................. 5

2 Introduction ........................................................................................................................................... 6

3 LEGO‟s Main Expectations and Learnings ........................................................................................... 6

4 Key Challenges in the Relationship between LEGO and Flextronics .................................................. 7

5 Key...