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HP Deskjet Case Study

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HP Deskjet Case Study : By: Mohd. Zubair Saifi (32237) HP Deskjet Case Study

Introduction : Introduction Mohd. Zubair Saifi, SIBM-Pune 2 In 1990’s, Hewlett-Packard faced several problems with inventory levels for the DeskJet Printer product line. This printer was produced in Vancouver’s facility and from there was shipped to a distribution center. HP has three distribution centers (DC) North America Asia Pacific and Europe

Deskjet Supply Chain : Deskjet Supply Chain Mohd. Zubair Saifi, SIBM-Pune 3

Cycle time for production and distribution : Cycle time for production and distribution Mohd. Zubair Saifi, SIBM-Pune 4 Factory Cycle Time US DC Europe Asia 1 Week 4 – 5 Weeks

Problem : Problem Mohd. Zubair Saifi, SIBM-Pune 5 Satisfy customer requirements by holding minimum inventory Bring a consensus amongst various division about inventory levels Marketing wants 98% product availability Distribution wants minimum inventory Sources of uncertainties Delivery of incoming material Internal Processes Demand

Bad Solution - Forecasting : Bad Solution - Forecasting Mohd. Zubair Saifi, SIBM-Pune 6 Forecasting is generally not reliable Longer forecasting horizon...