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Date Submitted: 10/25/2012 01:12 AM
FINAL PROJECT
CONJOINT ANALYSIS OF
BEAUTY SALONS SPECIFYING ISLAMABAD/RAWALPINDI
[pic]
Submitted By
Fakhar Ali
Arslan Haider
BBA
Submitted To
Mr. Sajjad Anwar Pasha
(In partial fulfillment of the requirement of the degree of BBA)
Lahore Business School
The University of Lahore, Islamabad Campus
Final Project Sheet
Viva-Voce Examination
Conjoint Analysis of Beauty Salons Specifying Islamabad/Rawalpindi
Submitted By
Fakhar Ali
Arslan Haider
Project Supervisor
Mr. Sajjad Anwar Pasha
Approved By:
Examiner - I:
Mr.
Examiner - II
Mr.
Lahore Business School
The University of Lahore, Islamabad Campus
ABSTRACT
University: The University of Lahore, Islamabad Campus
Discipline: BBA (Marketing)
Title of Project Report: Conjoint Analysis of Beauty Salons Specifying Islamabad/Rawalpindi
Month of Submission: May 2012
Name of project Supervisor: Mr. Sajjad Anwar Pasha
Purpose: The purpose of this report is to scrutinize the market behavior of beauty salons especially of Islamabad and Rawalpindi.
Findings: Tabular comparison, graphical representation, pie-chart, comparisons
Keywords: Salons, nikhar, headlines, market
Paper type: Research based
TABLE OF CONTENTS
CHAP-1 OVERVIEW ------------------------------------------- 7
CHAP-2 AKNOWLEDGEMENT-------------------------------------- 8
CHAP-3 EXECUTIVE SUMMARY --------------------------------- 9-10
CHAP-4 METHODOLOGY --------------------------------------- 11-13
4.1 ANALYZING CUSTOMER VALUE USING CONJOINT ANALYSIS
CHAP-5 AIMS/OBJECTIVES ----------------------------------- 14-16
5.1 THE CONCEPT OF CREATING VALUE TO THE CUSTOMER
5.2 PRICING SERVICES OF BEAUTY SALONS
CHAP-6 THE CHANGING SCENE --------------------------------...