Team a Cango Final Report

Contents

Executive Summary 3

Strategic Planning 5

Reorganization Analysis 8

Human Resources 10

Marketing Strategy 15

Customer Relation Management 18

Automated Storage and Retrieval System (AS/RS) 29

The Enterprise Resource Planning (ERP) Computer System 34

Other IT Considerations 41

Financial Analysis 43

Gantt Chart 50

Appendix 51

References 54

Executive Summary

The Objective of Conceptual Innovation Consultants, Inc. (CICI) is to provide CanGo with a unique and innovative view of their potential in the business world. CICI’s intent is that of aiding CanGo in realizing their strengths, recognizing their weaknesses, taking advantage of all opportunities, and avoiding or disarming all threats. In doing so, CICI will provide CanGo with a focus on corporate growth, organizational and business strategies, and help to define CanGo’s community-worth for its customers and all stakeholders, both internal and external. CICI will always look toward the future while treating CanGo’s public image and reputation with the utmost regard.

The Opportunity is to help CanGo excel in the online entertainment industry. We at CICI are excited and feel that our group of consultants will be able to show CanGo numerous recommendations that will take the company far beyond its current successes. CanGo has outgrown their current management structure, human resource department, customer relation system, and logistics and operations. These areas offer a great opportunity for CanGo to expand their domestic and international operations.

The Solution is to help CanGo become increasingly successful through the reorganization of the current management structure by aligning CanGo into functional departments to define clearly areas of control and lines of communication. CICI will also outline very specific changes in the human resources department, ensuring that CanGo’s growing company can take care of its increasing number of employees as well as it has...