New Kind of Marcom

Article: A new kind of MarCom

Author: Jeromy Lloyd, Staff Writer, Marketing Magazine http://www.marketingmag.ca/

Subject: The power of social media to drive greater value and success for businesses

This article explains the latest trend in MarCom where companies are focusing on promoting their brand through social media sites. Social media marketing is a term that describes use of social networks, online communities, blogs or any other online collaborative media for marketing, sales, public relations and customer service. Common social media marketing sites include Twitter, LinkedIn, Facebook, Flickr, Wikipedia, Orkut and YouTube. The social media sites opens up the gateway for customer to customer communication at social level. This is an advertising method that makes use of social network service to increase company’s web presence. This ranges from simply advertising directly on social networking sites, viral marketing that spreads throughout the web, email, and word of mouth, or providing niche social networking sites focused around the item being advertised.The article spends a lot of time talking about a MarCom company, Syncapse and its president Michael Scissons. Syncapse focused on social media and developed a software package that tracks consumers across different social media platforms and provides a nexus for conversations at a client-run site. They are a leader in the areas of digital consulting, community building, technology solutions, and digital measurement. The company creates unique and innovative solutions that thrive in the ever changing and challenging online environment. They are currently developing RIM's social hub, MyBlackBerry.com for its smart-phone customers. Suddenly, the social marketing has become the buzz work around the Ad agencies. The T-Mobile Trafalgar execution was a huge success of social marketing. The “Beatles sing-along” from agency Saatchi & Saatchi scored the telecom big viral points. The most of the...