Mc -Mcdonald’s 2011 Global Sustainability

McDonalD’s

2011 Global sustainability

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Nutrition & Well-Being Sustainable Supply Chain Environmental Responsibility Employee Experience Community

A QR code (“Quick Response”) is a cell phone readable bar code. If your smart phone has a bar code reading application, scan each code below to be linked to more information.

This code will take you to the Sustainability section of the AboutMcDonalds.com website where you can read more about our sustainability efforts.

This code will take you to a downloadable pDf file of the 2011 Global Sustainability Scorecard.

This scorecard is printed with soybased inks on paper made from 100% post-consumer waste fiber. It is certified to the responsible forest management standards of the Forest Stewardship Council.

http://aboutmcdonalds.com/ mcd/sustainability.html

ceo letter

Measuring our progress

During McDonald’s more than 55 years in business, we have become one of the most recognized brands around the world. This success is both a privilege and a responsibility.

about this report: less is More

As communication channels have changed, McDonald’s has evolved the length and format of our corporate social responsibility reports. More and more of our information and stories are finding a more broadly accessible home on the web at aboutmcdonalds.com/mcd/sustainability.html. This year, we have moved to a shorter, more focused “scorecard” format that focuses on progress achieved in 2010-11. As in the past, we are primarily reporting on our top nine markets: Australia, brazil, canada, china, france, Germany, Japan, the united Kingdom and the united States. When talking about the McDonald’s “System,” we refer to our owner/operators, suppliers and company employees around the world. We have catalogued the content in this scorecard online, along with the rest of our Global Sustainability site, using the Global Reporting Initiative (GRI) framework on aboutmcdonalds.com.

MCDONALD’s...