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Business to Business Marketing of Processors

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Business to Business Marketing of Processors

Market Overview:

(a) The Microprocessor Manufacturers

Moore's Law states that the number of transistors in an integrated circuit for minimum component cost doubles every 24 months. In effect it has led to an exponential rise in microprocessor performance over the past few decades.

And as the microprocessors develop, so does the market. Currently, with Apple virtually opting out of the G-series processors (G5, G4) and the failure of Cyrix, the microprocessor market has come to be dominated by two players: Intel and Advanced Micro Devices (AMD).

In this report, we would be considering three microprocessor classes:

(1) Desktop Processors

(2) Notebook Processors

(3) Server or Workstation Processors...