Submitted by: Submitted by Noluthandogcanga
Views: 181
Words: 535
Pages: 3
Category: Business and Industry
Date Submitted: 10/30/2012 02:00 AM
Boss Burgers
Boss Burgers
BEST BURGERS YOU CAN THINK OF
Owner: Tshepo Motau
Address: 100 Cedar Road, Johannesburg
Contact details:
bossburgers@gmail.com-012 433 2315
Index
Index
Executive Summary 1
Description of business 2
SWOT analysis 3
Marketing plan 4
Operation plan 5
Management plan 6
Description of business
The products we are aiming to sell are burger meals which will include either a salad or chips and a beverage, we plan to give the customer the choice between a salad or chips. We will be providing quality foods as we will have clean kitchen facilities and use fresh produce when making our burgers.
Our vision is to start a fast food franchise which will enable us to sell our products across the country. Our mission is to provide people with good food at an affordable price and our goals are to satisfy our clients dining needs.
We will have our kitchens and toilet facilities cleaned every day and will have acquired a valid health and safety certificate on site and security on site to ensure that you feel relaxed and safe in our serene environment so that you have the pleasure of enjoying every meal from the starter to dessert.
SWOT Analysis
Strengths - Quality products being sold
- Wide variety
- Friendly staff
- Safe environment
Weaknesses - Many competitors
- Not as much recognition as competitior
- Skilled labor required
- Crime in area
Opportunities - Expansion of franchise
- Addition to menu
- Promotions
- Customer suggestions
Threats - New taxation laws
- Price increase of stock
- Worker wage increases
Marketing plan
After carrying out our market research, we established our target market, hungry people....