Ms Noluthando Gcanga

Boss Burgers

Boss Burgers

BEST BURGERS YOU CAN THINK OF

Owner: Tshepo Motau

Address: 100 Cedar Road, Johannesburg

Contact details:

bossburgers@gmail.com-012 433 2315

Index

Index

Executive Summary 1

Description of business 2

SWOT analysis 3

Marketing plan 4

Operation plan 5

Management plan 6

Description of business

The products we are aiming to sell are burger meals which will include either a salad or chips and a beverage, we plan to give the customer the choice between a salad or chips. We will be providing quality foods as we will have clean kitchen facilities and use fresh produce when making our burgers.

Our vision is to start a fast food franchise which will enable us to sell our products across the country. Our mission is to provide people with good food at an affordable price and our goals are to satisfy our clients dining needs.

We will have our kitchens and toilet facilities cleaned every day and will have acquired a valid health and safety certificate on site and security on site to ensure that you feel relaxed and safe in our serene environment so that you have the pleasure of enjoying every meal from the starter to dessert.

SWOT Analysis

Strengths - Quality products being sold

- Wide variety

- Friendly staff

- Safe environment

Weaknesses - Many competitors

- Not as much recognition as competitior

- Skilled labor required

- Crime in area

Opportunities - Expansion of franchise

- Addition to menu

- Promotions

- Customer suggestions

Threats - New taxation laws

- Price increase of stock

- Worker wage increases

Marketing plan

After carrying out our market research, we established our target market, hungry people....