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Category: Science and Technology
Date Submitted: 10/30/2012 06:06 AM
Business Analysis Part Three
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MGT/521 University of Phoenix
July 26, 2012
Business Analysis Part Three
Boeing is known for its commercial airplanes as well as aerospace craft and military
defense aircraft. This paper will address the economic times of today’s market are influencing how Boeing does business. This paper will also address the strategies Boeing was founded on and how these strategies are used to provide guidance through uncertain economic times. Finally, this papers topic will address the role that human resources plays to help Boeing achieve their business goals.
How current economic trends are influencing the business
Boeing's business analysis findings have included the extensive study of global dynamics that influence commercial aviation. This research focuses on current events as well as long-term trends. The analysis helps to determine risk and opportunity in the commercial aviation market, and within regions around the world (Boeing, 2009).
Three items that shape Boeing's strategic, tactical, operational, and contingency planning are economic conditions, innovation, and competition. Commercial aircraft sales have been in a slow state because the worldwide economic decline beginning in 2008. As of February 11, 2010, company chief executive, Jim McNerney said "the economy is showing signs of improvement that will lead to airplane orders" (Peterson & Jacobs, 2010, p. 2). For Boeing management, keeping a positive outlook during an economic slump allows the company to show optimism toward planning to achieve future goals.
Global events, recently include turmoil in other regions, energy price increase, and debt management, have dampened global economic growth. Economists are optimistic about new growth and claim it is expected to return. A slowdown of economic trade agreements could hinder growth in some regions, which could impact the demand for aircraft.
Strategies the company has used or could use for adapting to...