Loyalty Program

A REPORT

ON

THE CONCEPT OF LOYALTY IN

ODYSSEY AND TO ASSESS ITS

EFFECTIVENESS AS A

CORPORATE STRATEGY

ON

THE CONCEPT OF LOYALTY IN ODYSSEY AND TO

ASSESS ITS EFFECTIVENESS AS A CORPORATE

STRATEGY

By Syed H Rehman

Company Guide:

Mr. Nawaz Pasha

Asst Store Manager

Odyssey R T NAGAR

Acknowledgements

The satisfaction and euphoric that accompany the successful completion of task, would be

Incomplete without the mention of the people who made it possible

After all, success is the epitome of hard work, severance, undeferred missionary, zeal,

steadfast determination and most of all encouraging guidance. So, with immense gratitude, I

acknowledge all those whose guidance and encouragement served as a ―beacon light‖ and

crowned my efforts with success.

I sincerely, thank my company guide Mr. Nawaz Pasha for giving me an opportunity to

take up this project. I thank him for being a constant source of inspirations, mentor and above

all for his encouragement. His experience in retail sector was itself a great source of

knowledge and information for me. Despite his demanding schedule, he bestowed every

possible facility to me; so as to carry on the project work without any encumbrance.

Abstract

The Purpose of this research is to gain fresh insights into the concept of loyalty‘ and

customer relationship management‘ and the part it plays in strategic decision making. It‘s the

strategic implications of loyalty schemes that the project seeks to look into. Objective 5 is in away the primary objective of the research, all other objectives are necessary to be realized

before a thorough understanding of the strategic ramifications of loyalty programmes‘ is

acquired. Thus, objectives 1-4 are important stations (intermediate goals) which help reach

the final destination or purpose (objective 5).

Objective 1:

Analyze and define the concept of loyalty and identify the relationship between

customer satisfaction and customer loyalty.

Customer...