Submitted by: Submitted by syedrehm
Views: 357
Words: 16028
Pages: 65
Category: Business and Industry
Date Submitted: 11/01/2012 10:49 AM
A REPORT
ON
THE CONCEPT OF LOYALTY IN
ODYSSEY AND TO ASSESS ITS
EFFECTIVENESS AS A
CORPORATE STRATEGY
ON
THE CONCEPT OF LOYALTY IN ODYSSEY AND TO
ASSESS ITS EFFECTIVENESS AS A CORPORATE
STRATEGY
By Syed H Rehman
Company Guide:
Mr. Nawaz Pasha
Asst Store Manager
Odyssey R T NAGAR
Acknowledgements
The satisfaction and euphoric that accompany the successful completion of task, would be
Incomplete without the mention of the people who made it possible
After all, success is the epitome of hard work, severance, undeferred missionary, zeal,
steadfast determination and most of all encouraging guidance. So, with immense gratitude, I
acknowledge all those whose guidance and encouragement served as a ―beacon light‖ and
crowned my efforts with success.
I sincerely, thank my company guide Mr. Nawaz Pasha for giving me an opportunity to
take up this project. I thank him for being a constant source of inspirations, mentor and above
all for his encouragement. His experience in retail sector was itself a great source of
knowledge and information for me. Despite his demanding schedule, he bestowed every
possible facility to me; so as to carry on the project work without any encumbrance.
Abstract
The Purpose of this research is to gain fresh insights into the concept of loyalty‘ and
customer relationship management‘ and the part it plays in strategic decision making. It‘s the
strategic implications of loyalty schemes that the project seeks to look into. Objective 5 is in away the primary objective of the research, all other objectives are necessary to be realized
before a thorough understanding of the strategic ramifications of loyalty programmes‘ is
acquired. Thus, objectives 1-4 are important stations (intermediate goals) which help reach
the final destination or purpose (objective 5).
Objective 1:
Analyze and define the concept of loyalty and identify the relationship between
customer satisfaction and customer loyalty.
Customer...