Marketing Analysis of Target Corp.

Marketing Analysis of Target Corporation

EXECUTIVE SUMMARY

Competition among the various industries in every given economy is rapid and stiff. It is as if survival of the fittest, extinction of the weakest phenomenon. Today, as various industries are aiming for competitive advantage and sustainable development among its management and operations, there are numerous actions that are being implemented that are directed to the eventual success and growth of the company’s assets. In competition, there is motivation in every company to improve and develop their objectives. For an enterprise to succeed in global competition there is a continuous plan to develop marketing techniques such as new products with higher quality than its competitors.

Target Corporation is among the leading retailers that operate within the vicinity of the United States. Being lined up as one of the highly competitive establishments of the same industry like Wal-Mart, Kmart and others, its continuous innovations and improvements on its marketing strategy is proven to be effective as seen in the increasing amount of accumulated revenues per quarter as well as its noticeable period of outlet expansion on other areas in the U.S. Target Corp. is a convenient one-stop department store that offers all basic commodities and needed supplies of the typical consumer at the most reasonable, or discounted price. Products ranging from groceries, foods, beverages, clothes, shoes, supplies (office, school, automobile, pet, etc.), and electronics are just few items that every Target outlet store is offering.

The corporation’s marketing program together with its tagline and lifetime objective - “Expect More, Pay Less” make them continuously growing and competing. Target’s offering of more gift cards identifies the business from other retailers. As consumers become more knowledgeable and selective of the products and services being offered, Target’s management tries to go along with...