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Date Submitted: 11/02/2012 12:46 AM
7107MKT Franchising
Semester 2, 2012
Assessment 2 | Written Assignment – Franchising Conflict |
Due date | Week 6 Sunday 2 September (midnight) |
Instructions | This assignment comprises two scenarios involving franchising conflict as outlined below. You are required to recommend appropriate methods of conflict resolution for each scenario. |
Length | 1500-2000 words (split evenly across both questions) |
Weighting | 30% |
Marking criteria | A rubric containing the marking criteria for this assessment is on the Learning@Griffith website |
Conflict Scenarios
1. Billy Baxter dispute
Research the circumstances surrounding the recent ‘Billy Baxter’ franchisor-franchisee dispute. Here are two articles but you should also search for further information.
http://www.smartcompany.com.au/franchise-tips-and-trends/six-recruitment-lessons-from-the-1-2-million-billy-baxter-s-case.html
http://www.adelaidenow.com.au/billy-baxters-cafes-in-liquidation-over-fears-directors-were-stripping-company-of-assets/story-e6frea6u-1226432911717
Your task:
How could the initial conflict that arose from the non-payment of royalties by the franchisees have been better handled by both the franchisees and the franchisor?
2. Subaru online sales
Subaru recently released a new model vehicle in Australia, the BRZ sports car. Buyers were required to purchase the vehicle online and it sold out in just three hours.
See this media report for further information:
http://theage.drive.com.au/motor-news/subaru-brz-sells-out-in-three-hours-20120716-22613.html
Your task:
Describe any potential conflict that might arise from franchisees who may feel they have been cut out of the selling process and offer suggested solutions for minimising the conflict.
Assignment Tips:
* View and read instructions about how to write an essay in the GBS Resources Bank (access via Tab on left hand side of Learning@Griffith site).
* You will need to provide...