Pantone Case Study

Case Study – Pantone: This Year’s Color: Honeysuckle

1. Pantone’s color-management systems were designed in a business environment and are primarily employed by businesses and entrepreneurs seeking to standardize colors across various production applications. Do you think Pantone’s systems might have any use for regular consumers, though? If so, how?

Yes, I believe Pantone’s color-management systems can be used for regular consumers by offering paint and designer-inspired products and services for consumers. In the article by Stewart (2010), the company’s first consumer-licensing launched in 2007, a Japanese cell phone from Softbank in 20 Pantone colors. That was quickly followed by Pantone-themed products, including mugs, messenger and tote bags, peppermills, folding chairs and stools, eyewear, stationery and storage tins, and sneakers (Para 5).

Cultural Influences

Consumers – Cultural influences have the deepest and wide affect when it comes to decision making. For any business to success, they must comprehend all the different types of people’s culture and its values, subcultures and social class that impact their buying behavior. Pantone’s first launcehed cell phone was successful because Japanese loves technology therefore they launched cell phones in 20 pantone colors.

Businesses –

Social Influences

Consumers - many consumers like to ask other people for their opinion when it comes to buying a product. Whether if it’s a new product they want to buy or just want to have other’s point of view of the item they are trying to buy. Consumers interact socially with reference group, opinion leaders, and family members. For example, if a person wants to buy a pantone product, they would likely ask others opinions on pantone products, whether they are in good quality, or if it’s to overprice? Consumers are easily influenced with other customers opinions especially if family members.

Businesses - While consumers seek...