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1. Big Data

when you think about it, every marketer accumulates customer data every minute–whether from the Internet, from sales conversations in their customer relationship management (CRM) tools, or from ongoing service history. That's what Big Data really is: customer interaction history. Every minute you are not using Big Data means a lost buying opportunity.

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2. Marketing Automation 3.0 (or the Rebirth of the Marketing Data Mart)

Marketing Automation 3.0 is about the rebirth of marketing data marts and their integration into your marketing automation platform. That integration creates a true closed-loop sales-and-marketing system between your marketing automation platform and CRM systems that harnesses and extends your Big Data.

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3. Customer Intelligence

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Customer intelligence makes your customer-interaction history actionable, using the marketing data mart and enabling you to conduct far more sophisticated forms of segmentation and profiling that drives new customer acquisition and creates upsell and cross-sell opportunities more efficiently.

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4. Customer Lifecycle

Marketers can now use the customer lifecycle as a dynamic means to engage prospects and customers at the right time, with the right offer, in the way they choose to buy.

The customer lifecycle brings the capability of anytime, anyplace marketing to the forefront in a nonintrusive way.

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5. Right-Time Multichannel Marketing

Right-time multichannel marketing takes conversations and customer interactions—obtained via social media listening platforms and marketing data marts— and makes them part of customer profiles that can be contextualized in campaigns that drive the...