Google Chrome

urban planning

lookd at ppls behavior, do research (similar to marketing)

marketing-how ppl feel about a product or brand and come up with creative solutions

in house-looking at whole picture, can influence the product and mak ddeicison of how much to charge for price

agency-given product and in charge or promotion and what you can do for the brand

intel core processor server—her brand, she wasn’t in expertise to gie recomndations on how to improve the product

she said shes on the wrong account or at wrong job

so she tried to be on mini cooper

it was more fun, but she missed saying how can we make this prduct better

she relized that hse had to be passionate about whatever product she was marketing

she wanted an experience to think about what it feels like to actually what the product loks like and how ppl purchase it

she started looking for a new job at landed at google

she had a chance to where the address box be on the gmail interface—stuff like that, gets really in with the product and we bring it to market

orket is a social network form myspace era—popular in brazil and india---google owned product---she marketed orket down in brazil

all the products are free for users—

so how do you think about marketing a free product

ex- gmail, orket etc ihone maps

metrics they look at---

visits,

unique visitors-take out ppl iiditng more than once

signups-I its something oyou can sign into

download—if its something you download

7 day active usuers-count engagement

someone whose coming back once a week

with gamil-think of once a day

engagement-

ex-engagment on youtube—number of ideos updated, number of searched

docs-how many docs have your shared, created

will pick top 2 o 3 metrics that you want to hit----varies with product

marketings responsibility

think about budget after find out metrics

(if margins are 0 because pructs are free, its hard to difficult how much to invest )

youtube-sell a lot of advertising...