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From Penn State Executive Programs and the Smeal College of Business
STRATEGIC PLANNING FOR GROWTH AT AUNTIE ANNE’S
November 14-18, 2011
Program Objectives Community—working collaboratively with a shared sense of purpose—lies at the heart of Auntie Anne’s
Strategic Leadership founders Anne and
success. transformation is the
A major component of enterprise Success began modestly in 1988, when companyfor Integration and Jonas Beiler purchased
Transformation: Assessing Your Challenge
integration of the enterprise information technology Pennsylvania and sold hand-rolled pretzels and lemonade. Their vision was
a farmer’s market stand in and
The organizational challenge
business processes withtthe goals enough income to offer free •counseling services to couples and families in their community.
o create and strategies of the
• Organizational stores in over a dozen states, enabling the Beilers to
business.Enterprise Integration & Transformation: Beyond had established 100 culture and competitiveness
Within four years, Auntie Anne’s
• Life cycle dimensions of organizational culture
IT/Business Alignment is a unique development program
found the non-profit Family Resource and Counseling Centers and transform their vision into a reality.
• Leadership and decision making for successful
whereby participants will develop a set of enterprise
enterprise integration and transformation
principles that serve as the foundation for a framework
Penn State: A Collaborative Partner of the enterprise information
• The integration
that captures the current state, envisions the future state,
technology and business processes with the goals
and determines actions needed for guiding transformation
nd strategies of the business
efforts. The program covers how to use current theory Penn StateaExecutive Programs, this very successful company had more than
When Auntie Anne’s came to
• Changing the conversation from alignment to
and research, leading-edge...