Auntie Anne

From Penn State Executive Programs and the Smeal College of Business

STRATEGIC PLANNING FOR GROWTH AT AUNTIE ANNE’S

November 14-18, 2011

Program Objectives Community—working collaboratively with a shared sense of purpose—lies at the heart of Auntie Anne’s

 Strategic Leadership founders Anne and

success. transformation is the

A major component of enterprise Success began modestly in 1988, when companyfor Integration and Jonas Beiler purchased

Transformation: Assessing Your Challenge

integration of the enterprise information technology Pennsylvania and sold hand-rolled pretzels and lemonade. Their vision was

a farmer’s market stand in and

The organizational challenge

business processes withtthe goals enough income to offer free •counseling services to couples and families in their community.

o create and strategies of the

• Organizational stores in over a dozen states, enabling the Beilers to

business.Enterprise Integration & Transformation: Beyond had established 100 culture and competitiveness

Within four years, Auntie Anne’s

• Life cycle dimensions of organizational culture

IT/Business Alignment is a unique development program

found the non-profit Family Resource and Counseling Centers and transform their vision into a reality.

• Leadership and decision making for successful

whereby participants will develop a set of enterprise

enterprise integration and transformation

principles that serve as the foundation for a framework

Penn State: A Collaborative Partner of the enterprise information

• The integration

that captures the current state, envisions the future state,

technology and business processes with the goals

and determines actions needed for guiding transformation

nd strategies of the business

efforts. The program covers how to use current theory Penn StateaExecutive Programs, this very successful company had more than

When Auntie Anne’s came to

• Changing the conversation from alignment to

and research, leading-edge...