Strategic Plan, Part I: Conceptualizing a Business

Individual: Strategic Plan, Part I: Conceptualizing a Business

Jessica Ybanez-DeLeon

BUS/475

October 29, 2012

Maria Rutledge

Strategic Plan, Part I

With all the competition in this world, every one is trying to have the best product or service that will lead them in the top of the lead. In this paper a discussion of the importance of my selected business’s vision, mission, and values in determining my strategic direction. I will define my business, products or services, and customers by developing a mission statement. Create a vision for this organization that clearly demonstrates my decision on what I want my business to become in the future.

The guiding principles or values for the business considering the topics of culture, social responsibility, and ethics will be discussed. By analyzing how the vision, mission, and values guide the organization’s strategic direction, and evaluate how the organization addresses customer needs and critique how they achieve competitive advantage. The business that I’ve selected is Dollar General; this is a business that is successful for it is very economical for many consumers who are watching their dimes and nickels in today’s economy.

Dollar General is a Goodlettsville, Tenn.-based Dollar General Corporation and is the nation’s largest small-box discount retailer. They make shopping for everyday needs simpler and hassle-free by offering a carefully edited assortment of the most popular brands at low everyday prices in small, convenient locations. Dollar General ranks among the largest retailers of top-quality brands made by America’s most trusted manufacturers, such as Procter & Gamble, Kimberly Clark, Unitever, Kellogg’s, General Mills and Nabisco.

According to Pearce & Robinson (2009,pp.25)”A company’s mission is the unique purpose that sets a company apart from others of its type and identifies the scope of its operations in product, market, and technology terms.” A mission statement is the key tool that...