Research Methods for Management

MS319 - RESEARCH METHODS FOR MANAGEMENT Credit 3:1:0 Marks: 40 + 60

Unit I : Introduction Research – Meaning – Objectives – Characteristics – Research in pure science and social science. Research process – Steps – Research Design – Types of Research Design – Descriptive, Exploratory and Experimental – Various types of experimental designs. Comparison of different research design. Hypothesis – Objectives – Types – Characteristics. Cases: 1. Union Motors Corporation 2. Miles Laboratories, Inc. Unit II : Scaling And Sampling Designs Measurement – Characteristics of sound measurement – Data types: Nominal, ordinal, interval and ratio scales. Scaling meaning – Methods of various scale construction techniques. Sampling – Nature – Process of sampling – Sampling Techniques: Probability and non-probability. Cases: 1. Deleware Art Museum 2. North Staff Beverages Ltd. 3. American Wine, Inc. Unit III : Data Collection Techniques Sources of data collection: Primary and secondary sources – Merits and limitations. Methods of collecting primary data – Personal, Telephone, Mail surveys, observation, Projective Techniques – Types of observation. Construction of questionnaires – Differences between questionnaire and interview schedule. Cases: 1. Hampton Mayoral Survey 2. Cathay Cosmetics Unit IV : Data Analysis – Through SPSS Data preparation and preliminary analysis – Editing – Field editing, central editing – Coding – Tabulation – Cross Tabulation - Differences between Parametric and Nonparametric tests –Non-parametric tests – Mann-Whitney `U’ test, Rank sum Test (Sign test) through SPSS. Cases: 1. Lovely Lady Cosmetics, Inc. 2. Super Clean Tooth Paste Unit V : Report Writing Contents of report – Types of reports – Characteristics of a good report Presentation of results, construction of charts and Tables – Bibliography. Case: 1. Florida Engineering Society Journal

Text Books 1. Dwivedi R.S 1999. Research Methods in Behavioural Sciences. New Delhi: Macmillan India Ltd., 2....