Submitted by: Submitted by S1251189
Views: 240
Words: 564
Pages: 3
Category: Business and Industry
Date Submitted: 11/06/2012 04:59 PM
Key Internal Factors | Weight | Rating | Weighted Score |
Internal Strengths | | | |
1. Home consumer product goods manufacturer | 0.050 | 4.000 | 0.200 |
2. Innovative product | 0.150 | 4.000 | 0.600 |
3. Career Development programs | 0.150 | 4.000 | 0.600 |
4. Supply Chains | 0.050 | 3.000 | 0.150 |
5. Management | 0.100 | 3.000 | 0.300 |
6. Discounted pricing structures | 0.150 | 3.000 | 0.450 |
7. Long-term development | 0.050 | 4.000 | 0.200 |
8. Brand Quality | 0.100 | 3.000 | 0.300 |
9. Outperforming Financial Ratios | 0.050 | 3.000 | 0.150 |
Internal Weaknesses | | | |
1. Products aren't a personal necessity | 0.035 | 1.000 | 0.035 |
2. Little brand focus | 0.035 | 2.000 | 0.070 |
3. Narrow margins | 0.030 | 2.000 | 0.060 |
4. Large operating costs | 0.025 | 1.000 | 0.025 |
5. Marketing Ventures | 0.025 | 1.000 | 0.025 |
| 1 | | 3.165 |
VRIO Analysis
| Valuable | Rare | Imitable | Organization |
Innovative products | Yes | Yes | Yes | Yes |
Management | Yes | Yes | No | No |
Discounted pricing structures | Yes | No | Yes | Yes |
Brand Quality | Yes | Yes | Yes | Yes |
| | | | |
Innovative products:
VRIO analysis: These products are valuable and rare, as they proved profitable for K-C and typically required P&G releasing a product after K-C had already released theirs. The development of the products aptly utilized and exploited the competencies of the organization. These product innovations are imitable, which requires K-C to constantly be researching and developing an even more innovative product to stay ahead of the competition.
Management:
Management re-invests the excess profit into further product improvements
* Strong relationship between improved product features and market and sales growth and cost of products improvements could be passed on, as many consumers seemed to show a high degree of price indifference.
VRIO analysis: The expertise and efficiency of the...