Submitted by: Submitted by masuod
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Date Submitted: 11/06/2012 09:52 PM
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Starbucks Corporation
Introduction
The Starbucks Corporation is the leading retailer, roaster and brand of specially
coffee in the world. The first outlet was opened in Seattle in 1971 and international
expansion started with the opening of a coffee shop in Japan in 1996. Entry into the
UK occurred in 1998, with the opening of 65 coffee shops . By early 2007, the
company had opened 13,165 outlets worldwide . This comprised 9,400 based in the
US and 3,765 in the 38 other countries where the company operates .
The principal activity of the Group is the purchase and roast of high-quality whole
bean coffee. These beans are sold along with fresh rich-brewed coffee s, Italian-style
espresso beverages , cold blended beverages, a variety of food items, coffee-related
accessories and equipment, a selection of premium teas and a line of compact discs.
Product Range
Starbucks' product range includes:
• 30 blended and single-original espresso coffees
• Tazo teas
• Frappuccino bottled blended coffees and juice blends
• Double Shot coffees
• Ethos water
• premium ice creams
• sandwiches, and
• salads.
Innovation
Starbucks seeks opportunities to drive growth and long-term success through
innovation. The company's innovation program includes the development of
imaginative new beverages and food offerings . Lunch programs have been
expanded to a total of 4,150 stores and the facilities to offer warm pastries and hot
breakfast sandwiches have been introduced to many stores . Starbucks has also
continued to innovate , introducing a wide range of food and beverage options, from
indulgent treats to lower-fat and reduced-calorie choices for all consumers' tastes.
Providing a consistent experience for customers is one of Starbucks' greatest
strength s. At the same time, the company recognizes the need to be respectful of
local communities throughout the world and aims to be locally...