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Short Answer Assignment 3_1 – Chapter 3

Answer the Opening case question in page 120 Question number 1 “Knowledge: Do you consider Facebook, MySpace, and Linkedln forms of disruptive technology or sustaining technology?” based on the case Social Media and Ashton Kutcher. Describe each one as to what they are and then justify how you will classify them. Sample answer format is provided in the content page. One line answers without justification of your point are not acceptable.

Type the case name as the first line as heading - centered

Type the question in the second line – as subheading

Then provide the answer

Your answer should be to the point, double spaced, and not more than one page.

Name the file as “case3_1_(your last name).doc”.

If you do not follow the instructions, points will be deducted

Load the file to the blackboard assignment folder. Do not send them as email attachments.

Check spelling and grammar mistakes and correct them. Points will be deducted if they are found in the write-up.

Short Answer Assignment 3_2 – Chapter 3

Answer the Closing case 2 question in page 124 Question number 1 “How has Amazon used technology to revamp the book selling industry?” based on the case Amazon.com – Not Your Average Bookstore. Discuss each one of the technology used and their importance. Sample answer format is provided in the content page. One line answers without justification of your point are not acceptable.

Type the case name as the first line as heading - centered

Type the question in the second line – as subheading

Then provide the answer

Your answer should be to the point, double spaced, and not more than one page.

Name the file as “case3_2_(your last name).doc”.

If you do not follow the instructions, points will be deducted

Load the file to the blackboard assignment folder. Do not send them as email attachments.

Check spelling and grammar mistakes and correct them. Points will be deducted if they are found in the write-up.