Business Analysis Snow

SWOT ANALYSIS

Strengths – Snoe Beauty Inc. is the fastest growing Filipino cosmetics brand in the masstige market. It has loyal and rapidly growing consumers although it has been in the market for only 2 years. Snoe’s products are effective and are of high quality organic ingredients. It has a wide product range that caters to the consumers’ needs and preference. The retail store in TriNoma possesses good interior atmospherics such as proper lighting, cleanliness, proper organization and appealing scent.

Weaknesses – Snoe is poor in exterior atmospherics. Its retail store (TriNoma branch) is barely visible and is relatively small compared to its adjacent stores.

Opportunities – Snoe has bigger opportunities of building a satisfying customer relationship through internet maximization. It uses social networking websites (Facebook and Twitter) and it also has its own website (www.snoebeauty.com) to inform and guide their consumers about their products and recommend it to them based on their preferences and/or needs. They also use these sites to get consumer feedbacks so that they can further develop their products and also to educate them about beauty and wellness. Another opportunity for them is their specialized niche or brand differentiator which is addressing skin imperfections through problem solving approach; this can help them in getting a larger market share.

Threats – There is a big competition in the cosmetics industry. The goal of Snoe is to be the Filipino market leader in cosmetics but most of its competitors have started earlier and already have a more established brand name. Price wars are also a threat since studies show that people now spend less on cosmetics.

References:

Chamber of Cosmetics Industry of the Philippines (CCIP) :: Members :: Previously Featured Members . (n.d.).Chamber of Cosmetics Industry of the Philippines (CCIP) :: Home . Retrieved July 29, 2012, from http://www.cciphilippinesinc.com/default/members/other-featured-members...