Human Response

Human Response

Human behaviour and reaction to online marketing and pop-up ads depend on a number of factors. The immediate reaction is perhaps most important in determining how the customer will look at the information. As internet users become more experienced, they can learn to instinctively avoid pop up ads or any other kind of online marketing. Nevertheless, there are still several ways an ad can trigger human response. Firstly, people will react to E marketing in some way if they recognize any figure, particularly if it is someone who famous or even if they are a person of authority. Naturally, human beings are curious, and if an ad is presented in a unique or interesting way, it will invite people to look into it further.

One trick that a lot of ad makers use to encourage human response is to put in key words that will grab most people’s attention. Using words such as “free” and “coming soon” are examples of what a typical pop-up ad will incorporate to elicit response of any kind. These kinds of key words are most common because they can attract virtually any user of any age or background to respond. Because these ads are targeting some response from a broad audience, it is important for them to be, to a certain extent, open to interpretation. In most cases this means the advertisements are short and not loaded with too much information. While some online marketing schemes promote things that offer pleasure it has been found that the advertisements that can induce the most response are the ones that focus on avoidance of pain. For example advertisements that promote products that claim to cure common illnesses will at least generate interest from internet users. Products that can make you feel better can be a more powerful motivator to respond to these advertisements.