Submitted by: Submitted by joycewms44
Views: 197
Words: 1165
Pages: 5
Category: Business and Industry
Date Submitted: 11/08/2012 06:05 AM
Wk5AssgnJWilliams – MMBA-6570
Real-world Business Analysis Part IV – Capitol City Domestic & International Auto Parts, Inc.
Six Paths Analysis
The six paths analysis for Capitol City includes the auto parts industry, understanding strategic grouping, buyer groups, scope of product or service offerings, functional-emotional orientation and element of timing.
From Head-to-Head Competition to Blue Ocean Creation
Head-to-Head Competition Blue Ocean Creation
Industry Competition with three major auto The Blue Ocean concepts is built by
leaders, Advance Auto Part, Inc., value innovation. Value innovation
CARQUEST Corporation and does not focus on beating the
Costco Wholesale Corporation competition but make it irrelevant
(Kim &Mauborgne, 2005)
Strategic Group Capitol City’s strategic group Creation in this area focuses on
depends on focus, divergence and defending the company’s strategic
compelling tag line. profile, value curve to generate
compelling numbers for survival.
Buyer group Customer service is the utmost important In Blue Ocean the market is blue
component in our marketing and merchan- and not red ocean.
dising strategy, which is based upon
consumer marketing research
Scope of product Competitive auto parts and equipment Parts are deliverable at all cost.
or service
offering
Functional- Overcome all key business hurdles No risks.
Emotional
Orientation
Time Lead time available on all deliveries Planned risks.
Strategy Canvas Analysis
“The strategy canvas is both a diagnostic and action framework for building a blue ocean strategy” (Kim & Kauborgne, 2005, p. 25). In the auto parts industry strategy canvas forces competitiveness through its pricing of parts; professional and executive corporate supervision, customer/shopper satisfaction, elements of lead-time in the manufacturing and parts delivery; and “above-the-line marketing...