Mcdonalds

Recommendations:

McDonalds’ can use following promotional techniques which should be appropriate to be used for increasing the sales:

1. Increase its product line.

2. To have more variety to choose from, to include more deserts and more items.

3. To provide better and quick service.

4. Lower the supply chain cost so that it helps in cost reducing.

5. To expand their Happy Meal choices to attract and retain customers.

6. To educate about healthy lifestyle.

7. Introduction of cafeterias serving premium and specialty coffees and other beverages and         other products such as cakes, pastries etc in the existing McDonald’s.

8. Provide with better ambience.

9. Focus on gifts for all generations i.e. youth, kids’ especially senior citizen which is a completely new concept.

10. Special promotions during festivals as Indians tend to spend more at such events.

11. Increasing the space for provision of birthday party areas.

12. Try to sponsor college festivals.

13. Work for social welfare of the society.

Suggestions:

ü  As majority of customers (38 percent) visit the store weekly especially weekends. So it is suggest to stores give special offers and discounts to capture more customers and retain loyal customers.

ü   As study refers more customers are looking for the special offers ,so it suggest stores to more concentrate on the special offers but no compromise in the quality of food.

ü  It is found that majority of customers are not fully satisfied with the friendliness of staff. So it is suggest that the stores should conduct soft skill training and make them give more customer service .Regular monitoring of the staff behavior towards customers is also suggest here.

ü  Customers are happy with the MENU verities available in the stores .But it is suggested that add more customized menu and review the menu for every 3 months.

ü  As study shows that customers are not aware of the calorie contents exist in the food. So it is suggest that stores should...