Sales Relationship

Sales Relationship Paper

MKT/445

11/7/11

Sales Relationship Paper

When business is in sales they need to figure out for themselves if they are going to want to put more focus on new customer acquisitions or on keeping current customer retention. Of course both are very important to be able to keep your business successful, however most businesses put more focus on one or the other. In most cases they tend to put more focus on new customer acquisitions. The fact that they put more focus on this type of area is because a company's initial revenue is generated by new customer acquisitions. At the same time they can't put all their focus on new customers, if they don't care what happens with current customers once they have signed up then the company will not do well in long term. There are many ways a company can keep their customers happy once they become signed up.

One of the fist things that companies can do when signing up new customers is for sales people to put a big emphasis on customer relations. Customers need to be made feel that they are the only customer they are working for. Once you sign that customer up it can go beyond just the sales person. The company needs to be able to rely on their call centers are trained on each issue that could happen with a customer. It's important that training is continuously being done as well as being monitored to make sure that each call or follow up calling is being effective. If a company has customers that call in with issue or just looking for answers that they are not being provided or answered could have a negative effect on keeping their clients. When it comes to the company, if they start off by understanding and having a good philosophy towards customers relation their employees will also be able to follow the same.

Some companies have developed other quick ways to thank to customers for purchasing their products or service. Once the customer has made their purchase the company will send out either by...