Ford Motor Company Case Analysis

Ford Motor Company, Part 2

The SWOT Matrix

A SWOT matrix is a tool initiated in analyzing and providing a systematic view to help recognize an organization’s strength, weaknesses hindering organizational continuity, opportunities available and threats posed, which the organization is prone to, mostly from the external surrounding. In the case of Ford Motor Company, there has to be the analysis of the Company’s situation in relation to the SWOT elements, before any strategies are put in place The SWOT matrix for Ford is illustrated in figure 1.

The Internal External (IE) Matrix

The internal external matrix deals mostly with both the internal and external factors of an organization. This tool is helpful especially under the management of portfolio. It usually contains nine cells, and each of the cells has a specific meaning to help come up with strategies. The IE matrix for Ford is illustrated in figure 2.

Figure 1: SWOT Matrix for Ford Motor CompanyWeaknesses of Ford (W)

* Lack of employee motivation

* Customer loyalty is compromised at Ford

* Market share is not the best (reduced income returns)

* The quality of the Ford Products is not as good as the other automobile corporations

* The product image does not meet wants

Strengths of Ford (S)

* The firm provides competitive prices

* Ford has ability for global expansion

* Convenient organizational structure

* Adoption of technology

* Ford has good product safety

* The advertisements are effective

* Ford maintains the best financial position in the market

WO Strategies

Apply motivational tools to help attain a better workforce

Invent ways that will link the age of Ford to the customer’s loyalty

Appoint a financial officer to advise the board on ensuring a large portion of the share market

Examine the products quality and push for redesigning if necessary

Use the company’s brand to portray a more appealing...