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Destination & Venue Selection

HTM 3140

Week 5

What is a MICE Destination?

Top Meeting and Convention Destinations

1.Chicago

2.Las Vegas

3.Washington, D.C.

4.Orlando

5.Atlanta

6.Dallas

7.San Francisco/Oakland

8.Nashville

9.San Diego

10.New Orleans

Top 10 US Cities for MICE Travelers

Top 5 Asian Cities for International Meeting?

Selection of Destination

‧Considerations

–Meeting objectives

–Physical space needs

–Political and economic stability

–Local organizational support

–Prospective attendance

–Transportation options

–Meeting rotation

Seven A’s for CDC Attributes

Major items

1. Accessibility (A1) --airlines, on-site (local) transportation

2. Availability of facilities (A2) --hotel rooms, meeting space, restaurants, convention facilities

3. Affordability (A3) --hotel rates, venue rental fee, food cost

4. Appropriate service (A4) --service quality of hotels, convention venue, restaurant

5. Agreeable environment (A5) --climate, political stability, infrastructure, safety & security

6. Attractions (A6) --shopping, nightlife, entertainment, culture, historical site

7. Appealing image (A7) --existing image, promotional appeal

4 Factors for Site Selection

1. Attendance Marketing (Can this site be marketed?)

2. Basic Facility Requirements (Does it meet the event requirements?)

3. Value of the Event to the community (Is this event the right match?)

4. The Site Visit (Does this location meet all criteria?)

Attendance Marketing Factors

‧Event Objective

‧Geographic Location

–Accessible and attractive

–Rotating show between cities

–State or government restrictions

‧Demographics of Market

‧Need Analysis

‧Competition

–Other major events (cultural, sporting, etc.)

Attendance Marketing Factors

‧Transportation Access

–Public Transportation System (airport, highway, train, etc.)

–Parking Situation (space,...