Eco 561 Business Proposal

Will Bury's Business Plan

ECO 561

October 29, 2012

Peter Oburu

Will Bury's Business Plan

With the advancement of technology, there are items that people normally use being moved into a new era. The main items are newspapers, magazines, and currently books are being added to the digital world in the form of eBooks or books on CD's. Will Bury has created a technology that will take a printed book and scan it into an eBook along with a realistic synthetic voice for those who want to listen.

Currently Bury is looking for a new location to work on his design and the help of addition staff to help with the transfer of books to the digital format. Currently he is working for High Tech Digital Industries along with working on his technology out of his garage. Since, he is working two jobs he has missed many family activities and the addition of staff and a new location will allow Will to work on his design and have books out faster to the customers.

Assumptions and Market Structure

Though there are currently other books out in eBooks, the books are only offered in the product, but with Bury's product, customers will have the option of reading the book along with having a digital sound track to listen to. Since, Will Bury owns a patent on his technology his business would be considered a pure monopoly, because he is entitled to being the only firm selling this product (McConnell, Brue, & Flynn, 2009). Another assumption would be that any employee that would be working 40 hours a week would not have benefits starting out and the start up cost for the website would be around $300 a month based on sales. In addition, Will needs to create another digitizer for his employees to use so more books can be downloaded faster.

Growth of Revenues

Bury, will need a better marketing strategy for is digitized books and with this strategy he would increase sales. Along with this if Bury was to change the price of his books his revenue would increase as well....