Swot Analysis

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SWOT Analysis Examples

A summary of FREE SWOT analyses case studies are outlined

as follows (those in the table above are far more detailed and


Example 1 - Wal-Mart SWOT Analysis. Strengths - Wal-Mart is

a powerful retail brand. It has a reputation for value for

money, convenience and a wide range of products all in one

store.Weaknesses - Wal-Mart is the World's largest grocery

retailer and control of its empire, despite its IT advantages,

could leave it weak in some areas due to the huge span of

control.Opportunities - To take over, merge with, or form

strategic alliances with other global retailers, focusing on

specific markets such as Europe or the Greater China Region.

Threats - Being number one means that you are the target of

competition, locally and globally.

Example 2 - Starbucks SWOT Analysis. Strengths - Starbucks

Corporation is a very profitable organisation, earning in excess

of $600 million in 2004.Weaknesses - Starbucks has a

reputation for new product development and creativity.

Opportunities - New products and services that can be retailed

in their cafes, such as Fair Trade products. Threats -

Starbucks are exposed to rises in the cost of coffee and dairy


Example 3 - Nike SWOT Analysis. Strengths - Nike is a very

competitive organisation. Phil Knight (Founder and CEO) is

often quoted as saying that 'Business is war without

bullets.'Weaknesses - The organisation does have a diversified

range of sports products. Opportunities - Product development

offers Nike many opportunities. Threats - Nike is exposed to

the international nature of trade.