Submitted by: Submitted by rachpat
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Category: English Composition
Date Submitted: 04/04/2010 05:11 AM
SWOT Analysis Examples
A summary of FREE SWOT analyses case studies are outlined
as follows (those in the table above are far more detailed and
FREE!):
Example 1 - Wal-Mart SWOT Analysis. Strengths - Wal-Mart is
a powerful retail brand. It has a reputation for value for
money, convenience and a wide range of products all in one
store.Weaknesses - Wal-Mart is the World's largest grocery
retailer and control of its empire, despite its IT advantages,
could leave it weak in some areas due to the huge span of
control.Opportunities - To take over, merge with, or form
strategic alliances with other global retailers, focusing on
specific markets such as Europe or the Greater China Region.
Threats - Being number one means that you are the target of
competition, locally and globally.
Example 2 - Starbucks SWOT Analysis. Strengths - Starbucks
Corporation is a very profitable organisation, earning in excess
of $600 million in 2004.Weaknesses - Starbucks has a
reputation for new product development and creativity.
Opportunities - New products and services that can be retailed
in their cafes, such as Fair Trade products. Threats -
Starbucks are exposed to rises in the cost of coffee and dairy
products.
Example 3 - Nike SWOT Analysis. Strengths - Nike is a very
competitive organisation. Phil Knight (Founder and CEO) is
often quoted as saying that 'Business is war without
bullets.'Weaknesses - The organisation does have a diversified
range of sports products. Opportunities - Product development
offers Nike many opportunities. Threats - Nike is exposed to
the international nature of trade.