Sip Report(Tescra)

“A Study of Use of Social Media to create Brand Awareness for TESCRA” |

Submitted in partial fulfillment of the requirement

For MBA degree course

(2010 – 2012)

By

JITIN THAPAR

(Reg. No.: 1020116)

Under the Guidance of

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Faculty Guide

Mr. Sirish Venkatagiri,

Faculty,

Dept. of MBA, Christ University,

Bangalore

Company Guide

Mr. Pradeep Raj,

Marketing Head,

Tescra IT Consultancies,

Bangalore

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CERTIFICATE – FACULTY GUIDE

This is to certify that this internship report on the title “An analysis of Use of Social Media Marketing to create Brand Awareness for TESCRA” is a bona fide work of Mr. Jitin Thapar, under my guidance and support. This report is a part of MBA course with specialization in Marketing stream and the content and the work done is genuine with respect to the information covered and thought expressed.

Place: Mr. Sirish Venkatagiri

Date: Faculty, CUIM

DECLARATION

I, Jitin Thapar, hereby declare that the project report titled “An analysis of Use of Social Media Marketing to create Brand Awareness for TESCRA” submitted for the partial fulfillment of the requirements for the award of the Master of Business Administration is my original project work and has been carried out under the guidance of Mr. Sirish Venkatagiri, (Faculty), Christ University Institute of Management and Mr. Pradeep Raj, Marketing Head, Tescra IT Consultancy, Bangalore.

Place: Jitin Thapar ( 1020116 )

Date : CUIM ,Bangalore

ACKNOWLEDGEMENT

I consider it my privilege to express a few words of gratitude and respect to all those who guided and inspired me in the successful completion of the project. I wish to take this opportunity to express my deep sense of gratitude to thank Mr. Pradeep Raj, Marketing Head,Tescra IT Consultancy, Bangalore for his invaluable guidance throughout my project.

I also convey my sincere gratitude to my...