Marketing Mix

The American Institution for Healthcare and Fitness Marketing Mix

Kimbla Gordon Eaton

MKT/421

September 27, 2012

Dr. Donna Hawkins

The American Institution for Healthcare and Fitness Marketing Mix

When it comes to having everything a person could want in one building, the American Institute of Healthcare and Fitness (AIHF) is a winner. Kimbla G. Eaton walked into the Raleigh facility in May 2011 and has been faithful to its businesses since that time. From doctor’s visits to exercise class the young lady has found a pot of gold in one place. In this individual assignment the marketing mix elements used at AIFH will reveal the organization’s strategy on dominating the medical industry in Raleigh, North Carolina.

About AIFH

AIFH has demonstrated an interest in the whole being. By offering services for families and individuals which include dentistry, internal specialists, a health club, a prescription center, free drop-in center while parents keep doctor’s appointments, and a spa AIFH is a top-of- the-line medical facility. Accessible to families is a relaxing atmosphere (“American Institute of Healthcare and Fitness,” 2012). Hosting events for the community and families that utilize medical professionals in the AIFH facility potential audiences are a target for new business. The organization seeks to meet the needs of potential and current clients on a regular basis. Events include an upcoming health fair and seminars related to the costs of health care, and lifelong learning opportunities (“American Institute of Healthcare and Fitness,” 2012)

Creating the marketing mix that yields success includes the four p’s; product, place, promotion, and price. Health concerns have everyone interested in his or her well-being and the well-being of their family. An environment in which a person can find a physician, a health club, and a place to fill prescriptions is phenomenal. The designers of the AIFH had to know this....