Innovation

INNOVATION

PFIZER (SILDENAFIL CITRATE)

Prepared by:

Kehar

Sivapriya

Mallikarjun

Prajwal

Binoj

Contents

Executive Summary 3

Introduction: 3

Sildenafil Citrate (Viagra) 5

About Product 5

Economics Of Viagra 6

Application Of Innovation 7

Conclusion 9

References 10

Executive Summary:

Firstly, Pfizer as a pharmaceutical company has done marvels in the field of medicine. This is shown by their dominance in the industry as they are the world's largest company in terms of pharmaceuticals. They began modestly with two people starting up not knowing that they would be one day such giants in their fields. Then we look at their brief history of products that they have produced. Then we have a look at their strategies that they apply in their organization. Then we come to our main discussion topic of the drug Sildenafil Citrate. Following this we have a look at how it came into existence, what are its side effects, what is its function, what is it used to treat. Then we have a brief look at the economics side of the product. Then we tell how the theories of innovation have been applied in the discovery of Viagra.

Introduction:

Pfizer was founded by cousins Charles Pfizer and Charles Erhart in 1849. The company has always been forthcoming in the discovery of new & innovative techniques & ways to cancel or eradicate diseases & inturn improve the health of customers by providing good health care services around the world. Their products include the questioning of the dangerous diseases & thus giving cure to cancer & Alzheimer's for example. Their discovery of medicine is not only limited to humans but it extends to animals as well which shows the importance they give towards environment. Their specialities are the field of biological & small molecule medicines & vaccines. Being the world's leading biopharmaceutical company with a diverse history of 150 years & its headquarters situated in New...