Core Strategy Marketing

Content

Research question: How does the core strategy influences the future and the success of a company? 2

Introduction to the research question and how will the strategy help to solve the research question 2

Clarification of the core strategy and why it is important for the future and success of a company. 4

Important criterias to the research question, segmentation of the core strategy into 3 different but associated parts 10

Introduction and short background of the company: Golf Campus Schlatt 12

Golf Campus Schlatt’s opinion about the core strategy and its role to their company future and success 14

Conclusion 16

Reference List 17

Appendix 18

Research question: How does the core strategy influences the future and the success of a company?

Introduction to the research question and how will the strategy help to solve the research question

Every person or group of people starts a business to gain success at the end and to have good future chances. Nobody would establish a company without having the hope to succeed with it. Often people say that success is the learning out of mistakes. People need to do mistakes to learn how to avoid them next time and how to get on the right line to success.

“Success seems to be connected with action. Successful people keep moving. They make mistakes but they don’t quit.” (Conrad Hilton)

Some indications make it easier to find quicker its way to success. The way to this future or success is the learning-from-mistakes- process but some marketing strategies can simplify this way.

A strategic marketing plan helps the company to grow and is the starting point to long term success. The core strategy of a business can help the company to achieve success earlier by applying this strategy. Also the future chances for the company will arise quicker.

In the following, the research question: “How does the core strategy influence the future and the success of a company?” will be exemplified. The subdivisions of...