International Business: Is the World Flat or Spiky and the Implications This Has on Singapore

MASTER OF BUSINESS ADMINISTRATION (INTERNATIONAL) INB5701: CULTURAL FRAMEWORK OF BUSINESS

CASE STUDY ASSIGNMENT:

TOKYO, FOREIGN CORRESPONDENCE, MULTICULTURAL MANAGEMENT

DATE: 19 SEPTEMBER 2009

TABLE OF CONTENT

I. Introduction ..............................................................................................................2 II. Cultural Intelligence ...............................................................................................2 Communicating across cultures .........................................................................2 Culture Shock .....................................................................................................4 Business Etiquette Ignorance .............................................................................4 III. Cross Cultural Strategies......................................................................................5 Communication Strategy....................................................................................5 Alleviating Cultural Shock .................................................................................5 Business Etiquette Strategy ................................................................................6 IV. Conclusion ..............................................................................................................6 Reference: .....................................................................................................................7

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I. Introduction

International relations depend on the ability to create mutual understanding between people of different cultural backgrounds. Cultural intelligence can provide insights into social skills and build a mental framework to bridge cultural differences. It can minimise pre-conceptions, prejudices, and stereotypes and improve effectiveness of operations involving multi-cultural dimensions (Wertsch, 1991). Cultural differences influence our behaviour and ultimately...