Strategic Management Draft

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Views: 273

Words: 388

Pages: 2

Category: Business and Industry

Date Submitted: 11/15/2012 06:55 PM

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.Company's background

1.1 name,adress,contact n etc.

1.2 mission

1.3 vission

1.4 objective / policy

1.5 awards / achievements

1.6 B.O.D with structured

2. Company's environments

2.1 SWOT analysis

2.1.1 Strength

2.1.2 Weaknesses

2.1.3 Opportunities

2.1.4 Threats

2.2 Macroenvironment

2.2.1 policy by that bound to perodua

2.2.2 economic factor that influence perodua (eg : tax charge to perodua)

2.2.3 society (what perodua see at society n what n how they react to society) - eg : build car for women convenience

2.2.4 technology used by perodua

2.3 task environment

2.3.1 rivalry (who r competitor,competitive advantage had by perodua, perodua position among competitor)

2.3.2 potential 2 enter of new competitor (mkt position either car industry is easy 2 enter or not)

2.3.3 development of subtitute (find out substitutr n how perodua overcome it)

2.3.4 brgaining power of supplier (perodua supplier, manufacturing use : JIT o storing)

2.3.5 bargaining power of consumer ( strategy use to bargain customer loyaltu : product, service. Promotion etc )

.Company's background

1.1 name,adress,contact n etc.

1.2 mission

1.3 vission

1.4 objective / policy

1.5 awards / achievements

1.6 B.O.D with structured

2. Company's environments

2.1 SWOT analysis

2.1.1 Strength

2.1.2 Weaknesses

2.1.3 Opportunities

2.1.4 Threats

2.2 Macroenvironment

2.2.1 policy by that bound to perodua

2.2.2 economic factor that influence perodua (eg : tax charge to perodua)

2.2.3 society (what perodua see at society n what n how they react to society) - eg : build car for women convenience

2.2.4 technology used by perodua

2.3 task environment

2.3.1 rivalry (who r competitor,competitive advantage had by perodua, perodua position among competitor)

2.3.2 potential 2 enter of new competitor (mkt position either car industry is easy 2 enter or not)

2.3.3 development of subtitute (find out substitutr n how perodua overcome it)

2.3.4 brgaining...