Fashion and You

INSTITUTE FOR INTERNATIONAL MANAGEMENT AND TECHNOLOGY

Module Number U50034

E - Business

Semester 3

Academic Year 2012-2013

MADE BY: CHAN HEE PARK

ANANT JAIN

BHANU JAGGI

SAKET KOUL

Module Leader

MS.NAVDEEP KAUR

Module Leader

Ms. Navdeep Kaur Kular

School of Hospitality & Tourism Management/School of Management and Entrepreneurship

E business-“A broader definition of e- commerce that includes not just the buying and selling of goods and services, but also serving customer, collaborating”

(Turban, 2010)

BACKGROUND OF FASHION AND YOU

“Fashion and you was started in 2010.Till now Fashion and you has 3.6 million members base across 1200 locations. It is a leader in online luxury, lifestyle space and Fashion. It is recognized as India’s no.1 private sales club”, It is first one to achieve more than a Million fan-base in social media in online lifestyle and fashion world.

“Venture of Fashion and you is Smile group. Smile group also have e-commerce” website like BeStylish, dealsandyou.com, FreeCultr and Juvalia&You.

(FASHION AND YOU 2012{ONLINE})

GOODS AND SERVICES PROVIDED BY FASHION AND YOU

“Members can access best of hi-fashion, international luxury and designer labels at up to 80% off. Sale of Fashion and you starts at 10:00 am sharps and last average for 3 days. Members are updated by upcoming sales by sms or email and” through social networking page. Each event clears out on first come, first-served basis. Fashion and you ships over 10000 products daily....