Marketing Plan

Final Project of

Entrepreneurship

Submitted By:

Muhammad Yaqoob BE-08-06

Table of Contents

Executive Summary 1

Chapter No. 1 2

The Business 2

1.1 Introduction 2

1.2 Nature of Business 2

1.3 Business Name 2

1.3 Mission 2

1.4 Vision 3

Chapter No. 2 3

Product/Services 3

2.1 Why People Need This? 3

2.2 Size of Business 3

2.3 Office Equipment 3

2.4 Persons 4

2.5 Entrepreneurer Background 4

2.5 Start-up Summary 5

Chapter No. 3 6

Industry analysis 6

3.1 Competitors 6

3.2 Competitive Advantage 6

3.3 Future trends 6

3.4 Risk factors 7

3.4.1 Management 7

3.4.2 Financial 7

3.4.3 Technological Risk 7

3.4.4 Intellectual Property Infringements 7

3.4.5 Operations 8

3.5 Key Success Factors 8

Chapter No. 4 9

Marketing Plan 9

4.1 Target Market 9

4.2 Marketing Strategy 9

4.3 Value Proposition 9

4.4 Positioning Statement 10

4.5 Marketing Objectives 10

4.6 Marketing Mix 10

4.6.1 Services 10

4.6.2 Price 11

4.6.3 Place 11

4.6.4 Promotion 11

Chapter No. 5 13

Operational plan 13

5.1 Raw Material 13

5.1.1 Labels, tags and packaging 13

5.2 Manufacturing Process Flow 13

5.2.1 Measurement 13

5.2.2 Style/ Design 13

5.2.3 Pattern Making/Cutting 13

5.2.4 Stitching 13

5.2.5 Finishing 13

5.2.6 Delivery 14

5.2.7 Amendment in dresses 14

Chapter 6 15

Management Plan 15

6.1 Management Hierarchy 15

6.1.1 General Manager 15

6.1.2 Finance manager 15

6.1.3 Outlet Manager 15

6.1.4 Delivery Person 15

6.2 Personnel Planning 16

Chapter No. 7 17

Financial Plan 17

7.1 Income Statement 17

7.2 Capital Budget 18

7.3 Cash Flow 19

7.3 Balance Sheet 20

Chapter No. 8 21

Reference 21

Executive Summary

The ‘ANCHAL ’is a proposed venture that will offer comprehensive stitching services for females. This venture offers the personalized services the target market desires and can afford in a way that is unique from concept to implementation.

Recent market...