Marketing Mix for Apple

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Category: Business and Industry

Date Submitted: 11/21/2012 08:34 AM

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3.0 Marketing Strategies

Thesis statement: There are similarities in terms of technology product and differences in terms of applications system and performances between Samsung and Apple.

3.1 Marketing Mix

Topic sentence: Marketing mix is important to a company, it facilitates a business to achieve and sustain a competitive advantage in the marketplace.


* In the mid-90s, Apple computers were viewed as an over-priced niche product. Market share was consistently languishing at about three percent.

* Jobs had a unique blend of near- and far-sightedness, he believed that he could build on his base of brand advocates through design combining unprecedented features and innovative styling.


* Apple team knew that premium products allow for premium pricing and any kind of discounting inherently devalues the brand.

* E though Apple computers still only account for about 10 percent of the market, its share of industry profits is substantially larger – making it one of the most valuable brands in the world.


* Haagen-Dazs's shop or cafes are usually located on prime streets or malls where there have many young adults.

* Haagen-Dazs' shop or cafe always providing comfortable seat for customers and couples, bar tools, dim light bulb, rich colors to create an ambience of intimacy and love.


* Given the memorability of much of Apple’s advertising, it seems more pervasive than it actually is.

* There were a poster child for the powers of word-of-mouth marketing and brand loyalty.

3.2 Advertising methods

Topic sentence: Advertising is the best way for a company to sell and promote their products.

* Hightlight the theme, announced with Linux on an open source for the future e-commerce opened up board.

* Use big picture on the main website, keep it simple.

* Cool product attract people, world-of-mouth marketing.

* Turn the Ordinary into Something Unordinary.