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Behavioral ethics: the study of how people actually behave when confronted with ethical dilemmas.

Max H. Bazerman and Ann E. Tenbrunsel, Blind Spots

Bounded awareness: the systematic failure to see information that is relevant to our personal lives and professional obligations.


Bounded ethicality: when an individual make decisions that harm others and when that harm is inconsistent with that individual’s conscious beliefs and preferences.



Consequentialist decision-making: the morality of an action is determined by its ensuing consequence. Utilitarianism is a common consequentialist approach: doing the greatest good for the greatest number of people.


Deontological decision-making: the morality of an action is based on the action’s adherence to rules or duties.


Right vs. Right: right versus right choices are best understood as defining moments. These are decisions with three basic characteristics: they reveal, they test, and they shape….a right versus right decision can reveal a manager’s basic values and, in some cases, those of an organization.”

Defining Moments, Joseph L. Badaracco, Jr.

Dilemma: a situation in which a difficult choice has to be made between two or more alternatives, often, equally undesirable ones; an argument forcing an opponent to choose either of two unfavorable alternatives.


early 16th century (denoting a form of argument involving a choice between equally unfavorable alternatives): via Latin from Greek dilēmma, from di- 'twice' + lēmma 'premise'

Oxford World Dictionary

Social Dilemma: a situation in which a group’s interests conflict with the interest of the group’s individual members.

Each member of a group has short-term incentives to act in a self-interested manner, yet all of the group’s members and society as a whole will suffer from this collective self-interested behavior in the long-term.

Max H. Bazerman and Ann E. Tenbrunsel, Blind Spots...