Daimler Crysler Case

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Date Submitted: 11/25/2012 10:05 PM

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Pre-merger fact sheet of companines:-


Chrysler Corporation is a multi-billion dollar U.S. based company involved in the manufacturing and selling of cars, minivans, sport-utility vehicles and trucks for customers worldwide. Its mission is to produce cars and trucks that people will want to buy, will enjoy driving and will want to buy again.

FOUNDED: June 6, 1925, a Delaware corporation

HEADQUARTERS: Auburn Hills, Michigan, USA

EMPLOYMENT: 122,000 worldwide (1997)

MAJOR BRANDS: Chrysler/Plymouth, Jeep(R) and Dodge/Dodge Truck vehicles

TOTAL SALES/REVENUES: $61.1 billion (1997)

VEHICLES SOLD: 2,864,329 cars, minivans, light trucks and sport-utility vehicles sold (worldwide in 1997). International Operations focuses on 30 key markets around the world in which over 90 percent of Chrysler's non-North American sales occur.


Daimler-Benz is Europe's largest industrial company. The prime mission of Daimler-Benz is to increase corporate value in the interests of both employees and shareholders, to develop innovative products for our customers and to continue the internationalization of the Group.

Quality and safety of the oldest car manufacturer's products are rooted in a tradition of automotive excellence which stretches back more than one hundred years.

The Daimler AG’s founders, Gottlieb Daimler and Carl Benz, made history with the invention of the automobile in the year 1886.

Mercedes-Benz has been at the forefront of technological advance for many decades and is the largest bus and truck manufacturer in the world. It has 23 business units, housed in the divisions Passenger Cars, Commercial Vehicles, Aerospace, Services and the Directly Managed Businesses (Rail, Automotive Electronics and Diesel Engines)


HEADQUARTERS: Stuttgart, Germany

EMPLOYMENT: 3, 00,000 worldwide (1997)

TOTAL SALES/REVENUES: DM 124 billion (1997) or 1.5*124 = $ 186 billion...